Selasa, 28 Mei 2013

[M497.Ebook] Get Free Ebook Code Check Building for California: An Illustrated Guide to the Building Code, by Redwood Kardon, Douglas Hansen

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Code Check Building for California: An Illustrated Guide to the Building Code, by Redwood Kardon, Douglas Hansen

"Code Check Building California: An Illustrated Guide to the Building Codes," emphasizes life-safety principles underlying building codes for California. Using clear language and helpful diagrams, this edition reflects the most up-to-date changes in the International Residential Code. The spiral-bound Code Check series is endorsed by the International Conference of Building Officials (ICBO). With durable laminated pages, it is designed to be used on-site for quick reference.
The Code Check series is one of Taunton's most successful book lines, selling over 1 million copies. Spiral bound, with durable laminated pages, the books in this series are designed to be used on-site for quick reference, ensuring that all jobs meet the highest safety standards while drastically reducing code violation call-backs. The Code Check series is endorsed by the International Conference of Building Officials (ICBO)

  • Sales Rank: #1024579 in Books
  • Brand: Brand: Taunton Press
  • Published on: 2008-09-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .30" w x 8.50" l, .35 pounds
  • Binding: Spiral-bound
  • 32 pages
Features
  • Used Book in Good Condition

Most helpful customer reviews

4 of 4 people found the following review helpful.
essential resource
By Sudarshan
Excellent overview of the CA code. You should be aware that this does not cover the plumbing code. Also, the CA code has been through many changes recently, and the code check books can't hope to keep up completely. The complete code is available online from IAPMO, and is clear and readable. You need to download it to view it, but you can do so one chapter at a time.

5 of 7 people found the following review helpful.
code check building for california
By Thomas H. West
A very handy reference it would be nice if it included some Electrical and plumbing.

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[J981.Ebook] Download Breeze-Easy Method for Trombone or Baritone, Book 2 (Breeze-Easy Series), by John Kinyon

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Breeze-Easy Method for Trombone or Baritone, Book 2 (Breeze-Easy Series), by John Kinyon

The Breeze-Easy Series features instrumental methods for individual and group instruction, created by experienced teachers John Kinyon and Valentine Anzalone. It is designed to produce the best musicianship in the greatest number of students in limited teaching situations.

  • Sales Rank: #2492174 in eBooks
  • Published on: 1999-10-19
  • Released on: 2016-02-25
  • Format: Kindle eBook

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Sabtu, 25 Mei 2013

[T137.Ebook] Fee Download World of de Wolfe Pack: Trusting the Wolfe (Kindle Worlds Novella), by Lana Williams

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World of de Wolfe Pack: Trusting the Wolfe (Kindle Worlds Novella), by Lana Williams

Victorian Romance. Stabbed and left for dead in one of London’s most dangerous neighborhoods, Marcus de Wolfe is astounded when a woman resembling the angel from the famous family legend saves him. Once recovered, he shoves aside his angel’s captivating image to focus on his goal of stopping whoever is smuggling cargo on his ships.

Left penniless by her wastrel father, seamstress Tessa Maycroft doesn’t trust men, especially not the handsome earl with the golden eyes she saved. To keep others from facing the fate she barely escaped, she offers seamstress apprenticeships for impoverished girls, giving them a chance for a better life.

But when Marcus appears in her shop and insists there’s a terrible connection between her girls and his ships, she agrees to help him once more. He tempts her to believe there might be more to life than she’s dared to hope.

Marcus soon realizes Tessa is anything but a simple seamstress. His angel shows him he’s not as dead inside as he believed. Can the passion they find in each other’s arms unite these lonely souls or will the plot they uncover threaten not only their new-found love but their lives?

  • Sales Rank: #31286 in eBooks
  • Published on: 2015-10-27
  • Released on: 2015-10-27
  • Format: Kindle eBook

From the Author
Welcome to my latest historical romantic suspense series, The Seven Curses of London!The series is set in 1870's London and begins with:Trusting the Wolfe, a novella, Book .5Loving the Hawke, Book 1, releasing January 2016Charming the Scholar, Book 2, coming Spring of 2016Enjoy!Lana

Most helpful customer reviews

2 of 2 people found the following review helpful.
Loved this novella from one of my favorite historical romance ...
By mountainreader
Loved this novella from one of my favorite historical romance authors. I loved how Marcus and Tessa met - with her saving him and the nod to the de Wolfe legend. I'm new to this Kindle World but will definitely check out more of the authors involved. Although a shorter novella length, the story had everything I love in historical romance - a richly drawn setting, intrigue, a spunky heroine and a strong hero. Great chemistry between Marcus and Tessa. Look forward to exploring more of the de Wolfe stories and the start of this new series from Williams.

1 of 1 people found the following review helpful.
Trusting The Wolfe.
By petula winmill
This is part of the "World of de Wolfe Pack". These are all inspired by Kathryn Le Veque's character William de Wolfe. This one in set in Victorian times with one of his descendants.

Marcus de Wolfe has ventured down to London for two purposes. One to find out why his business and ships are losing money. The other to fulfill his duty to his heritage and find a bride. Since the death of his first wife and childhood sweetheart, he can't risk his heart again.
Tessa Maycroft is rushing back to her dressmaker shop when she comes across a badly wounded man. He must be out of his mind with blood loss, because he says the strangest things.
Tessa and her aunt have worked hard to make a living, and employ apprentices in the shop to give the girls a way to keep of the streets. If Aunt Betty had not stepped in when Tessa needed her, it could easily been her fate.

This is a beautiful love story with few surprises, but lots of depth. It fits in with the series very well. Our hero, while he may not be as over powering as his ancestor, is fitting for his times. A time when people are just beginning to worry about the poor and downtrodden in the big city. Our heroine fits nicely with this family. She is strong, independent, caring and will not put up with a man who will not see her worth.

I loved it. Now I must find more from this author.

1 of 1 people found the following review helpful.
de Wolfe, the hero to trust...and fall for!
By NQT
From the very first chapter, I knew I would love Trusting the Wolfe. Love the title too!

At first we meet brave de Wolfe and realize he’s going to die if he doesn’t get help. And who should help him but an angel, Tessa Maycroft. She’s a seamstress who just happens by the stabbed-and-left-for-dead Marcus de Wolfe. Their meeting is…wow!…so romantic.

They find each other again, after Marcus has healed, and fate will not leave them alone until they get to know each other better and their passion for each other grows. And through it all they have to solve a mystery they are both intertwined with! See, I told you about the fate thing. :)

I loved de Wolfe. He’s definitely a hero to trust!!!

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Jumat, 24 Mei 2013

[F950.Ebook] Ebook Download Basic Economics, Fifth Edition: A Common Sense Guide to the Economy, by Thomas Sowell

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Basic Economics, Fifth Edition: A Common Sense Guide to the Economy, by Thomas Sowell

[Updated Fifth Edition]

[Read by Tom Weiner]

An updated edition of the classic introduction to economics from one of America's leading economists.

In this fifth edition of Basic Economics, Thomas Sowell revises and updates his popular book on commonsense economics, bringing the world into clearer focus through a basic understanding of the fundamental economic principles and how they explain our lives. Drawing on lively examples from around the world and from centuries of history, Sowell explains basic economic principles for the general public in plain English.

Basic Economics, which has now been translated into six languages and has additional material online, remains true to its core principle: that the fundamental facts and principles of economics do not require jargon, graphs, or equations and can be learned in a relaxed and even enjoyable way.

  • Sales Rank: #1091210 in Books
  • Published on: 2014-12-02
  • Formats: Audiobook, CD
  • Original language: English
  • Number of items: 19
  • Dimensions: 5.80" h x 5.25" w x 1.90" l,
  • Running time: 85620 seconds
  • Binding: Audio CD

Review
''Clear and concise . . . Among economists of the past thirty years, [Sowell] stands very proud indeed.'' --Wall Street Journal

''At last there is a citizen's guide to the economy, written by an economist who uses plain English . . . A comprehensive survey.'' --Business Wire

About the Author
Thomas Sowell has taught economics at Cornell, UCLA, Amherst, and other academic institutions, and his Basic Economics has been translated into six languages. He is currently a scholar-in-residence at the Hoover Institution, at Stanford University. He has been published in both academic journals and such popular media as the Wall Street Journal, Forbes, and Fortune and writes a syndicated column that appears in newspapers across the country.

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146 of 149 people found the following review helpful.
Proof You Shouldn't Judge a Book by its Cover
By George Willikers
What sets Thomas Sowell apart from many economists and intellectuals is his ability to present complex ideas with both clarity and simplicity. As he himself once noted, "If academic writings were difficult because of the deep thoughts involved, that might be understandable, even if frustrating. Seldom is that the case, however. Jaw-breaking words often cover up very sloppy thinking." For Sowell, economics is no exception.

In Basic Economics, he reminds you that economics is the study of the use of scarce resources which have alternative uses. And with this fundamental truth in mind we see a master expositor at work. He derives many economic principles from this easily forgotten fact, offering you real-life examples along the way. This book was, of course, written for the layman. In fact, no prior knowledge of economics is needed before you read it. Yet the book is of such breadth and depth that economist Dr. Walter Williams says "it provides an understanding of some economic phenomena that might prove elusive to a Ph.D. economist."

As you read and become familiar with how Sowell thinks, you will yourself begin to think like an economist. You will learn to judge policies not by their proposed goals, but by the incentives they are likely to create, which may have the opposite effect of their intended goals. You will learn to think about not only a policy's immediate effects, but also its effects in the long run, and not only its effects to a specific group of people, but to everyone. In the process, many of your long-held cherished beliefs may be challenged.

Consider, for instance, minimum wage laws. Sowell explains why increasing the price an employer must pay his employees--though put into law for benevolent reasons--can have unintended bad effects, like an increase in unemployment. He also explains why, for similar reasons, rent control decreases the quality of apartment buildings, or why lowering the price of gas can cause a shortage.

This 5th edition of Basic Economics includes a new chapter on international disparities in wealth. An insightful chapter, Sowell explains why some countries enjoy luxury while others suffer poverty, pointing to such commonly overlooked factors as geography and culture. Another addition is that this book ends with a section of questions covering important economic issues. If you don't know the answer to a question, it tells you where in the book you could find it. This is especially helpful for someone forgetful like me, who must regularly return to refresh on economics. It's also helpful for quizzing yourself to see how well you understood the information.

To say that Sowell's books have boring covers and titles is an understatement. But they provide strong evidence for the claim that "you shouldn't judge a book by its cover." I recommend this book as a must-read to everyone, not just to aspiring economists. (I also highly recommend Henry Hazlitt's Economics in One Lesson.) However, I would be remiss if I did not include in this review any drawbacks, and there's a big one. Basic Economics will leave you more pessimistic for your country than before you opened it.

31 of 32 people found the following review helpful.
This is an absolutely excellent book. For those who gave this book less ...
By Roger Caffrey
This is an absolutely excellent book. For those who gave this book less than a five star rating I think you missed the point.

The truth of the matter is the vast majority of the American population does not have a clue about economic principles and their impact on their daily lives. I strongly recommend it....that includes the uneducated as well as the educated.... and I strongly believe it should be a requirement for anyone who would lead our nation either in politics or in business. (No one should run for President without a solid grasp of its contents). As country we would be in much better shape if it was read and understood by all.

It is very helpful for even those who consider themselves as "knowledgeable" in the field...it will cause you think and probably consider certain aspects of how economics work in the every day world. Yes, it is sometimes "simple" to set a base but it is from this base that leads one into deeper thought about the underlying principles that control the world we live in. As one who has had graduate level economics and finance work I found it quite refreshing. Most of those courses were highly quantitative...and, reading this did make think again It is good to see Dr. Sowell put economics in a format that can be grasped by most lay individuals yet do an outstanding job of giving good concrete examples....without filing a blackboard with equations. For those of you who want more....buy a used graduate level text book or two....but first brush up on your calculus and statistics.

17 of 18 people found the following review helpful.
Excellent primer on economics
By Road Biker
I've read only a few chapters so far, but I am appreciating his straight forward approach to the fundamentals of economics and how he separates the fundamental principles from the rhetoric of politics and media. I started reading this book because I know very little of the fundamentals of economics and wanted to understand better how the global economy works. I also understand that there are different perspectives and approaches to economics. I chose this book after reading reviews of various books on economics. Sowell is conservative in his approach, but liberal Herbert Gintis of the University of Massachusetts shared these thoughts in his 2007 review of Sowell's book (Review of Thomas Sowell, Basic Economics: A Common Sense Guide to the Economy. Basic Books (2007). Herbert Gintis)

"Sowell's book, Basic Economics, comes pretty close to being a neutral exposition of what economists know about running the economy. There is no statement of fact, no statement of economic principle in this book with which I disagree, even though my background is from the Left, and I have never voted for a Republican in my life, and Sowell is the arch-conservative guru of Hoover Institution fame. I am sure some of my Left colleagues will be shocked at this statement, but I predict that their objections to Sowell's basic principles will be simply wrong."

"Contemporary American liberals will not like this book because it defends free international trade and criticizes many of the types of programs liberals favor. However, I think Sowell is usually correct. On the other hand, there have been monstrously successful liberal program that Sowell does not acknowledge, such as social security, Medicare, EITC, and the welfare system. We need similar programs to deal with world poverty, domestic poverty, environmental destruction, and several other important social issues. The correct way to deal with this problems is to use the market system, but to erect incentives that lead private individuals and firms to act on behalf of the public interest. Only a strongly synergistic pattern of market and state activity can conceivably succeed. Sowell's imbalance in favor of markets is, in this respect, part of the problem rather than part of the cure."

I am also reading When Helping Hurts by Steve Corbett and Brian Fikket. This book is aimed toward those who are involved in helping the poor through social programs, Christian missions, and the like. The combination of the two books is helping me not only understand underlying economic principles, but also how to apply that knowledge to helping the poor.

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Hitched (Imperfect Love) (Volume 3), by Kendall Ryan

On the heels of her smash hit and New York Times bestselling SCREWED series, Kendall Ryan brings you HITCHED, a romantic comedy that delivers heart and heat. A NYC playboy turned business mogul has ninety days to win over the woman he's always desired in order to save his father's company. One tiny problem: She hates his guts. This is the third and final volume in the story.

  • Sales Rank: #116034 in Books
  • Published on: 2016-08-02
  • Released on: 2016-08-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .55" w x 5.00" l, .53 pounds
  • Binding: Paperback
  • 218 pages

About the Author
Kendall Ryan is the New York Times and USA Today bestselling author of the contemporary romance novels Hard to Love, Unravel Me, Make Me Yours, and others. A sassy yet polite midwestern gal with a deep love of books and a slight addiction to lip gloss, she lives with her husband in Minneapolis.

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3 of 3 people found the following review helpful.
Great conclusion
By Dana M.
In the conclusion to the Hitched trilogy, the story picks up five minutes before the last book ended, with Olivia walking in on Noah as he's contemplating poking a hole in his condom in order to fulfill the heir clause, which is a stipulation before they can take over Tate & Cane, the company their fathers created.
Olivia had yet to read that clause, and when she is finally told about it, she's rightfully horrified that not only was her choice in spouse taken from her, but now her uterus is no longer in her control, so Olivia does what she does best when she can't handle something. She runs.
When the dust settles, Olivia agrees to meet with Noah, her father, and her lawyer to find a way to not only get out of that heir clause, but to save the company as well.
Noah has to prove to Olivia that she can trust him as both a husband and business partner. He has to prove that he's the man she has always dreamed of marrying.
While this was a fast read, and entertaining, there was something missing. I felt that there was no real conflict. You know that this was going to end on a happily ever after because all romance books do, so there was no build up to a will they or won't they stay together. The only true highlight, for me at least, was seeing what happened to Brad- Olivia's ex. That was a well deserved ending for a scumbag like him.

0 of 0 people found the following review helpful.
My favorite of the trilogy!
By Lauren @ LuLu's Library
I am literally kicking myself for not reading the third installment of this trilogy when it originally came out. It was so much better than the first two....and much more passionate!

I could understand Olivia's internal struggle to trust Noah's true intentions after catching him in such an uncompromising position. Secrets as big as the heir clause in their inheritance contract can destroy a relationship, though I fault Olivia for not reading before signing. She should have known better! Nonetheless, Noah's not telling her about it creates a strain in their already forced union, and just when she was starting to actually fall for him.

This friends to lovers tale has a slow start, but this conclusion will knock your socks off and tear at your heartstrings! 4 "falling again" stars!

1 of 1 people found the following review helpful.
I love Noah and Olivia
By Lexy H.
**4.5 Stars**
After reading the first two volumes, I was dying to know how the book 3 would go. I love Noah and Olivia, their characters were perfect. Knowing they were childhood friends to now being married is one of my favorite aspects of the story.

I wasn't sure what was going to happen. Books 1 & 2 ended with cliff hangers and I was dying to see where this one was going to go. Would Noah and Olivia get back together? Would they finally really fall in love? I'm not going to lie, I LOVED how this ended. I can't wait to see what Kendall gives us next.

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Rabu, 22 Mei 2013

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  • Sales Rank: #10012810 in Books
  • Binding: Paperback

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Sabtu, 18 Mei 2013

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  • Published on: 1800
  • Binding: Paperback

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Jumat, 17 Mei 2013

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New York Times Bestseller

A Summer Reading Pick for President Barack Obama, Bill Gates, and Mark Zuckerberg

From a renowned historian comes a groundbreaking narrative of humanity’s creation and evolution—a #1 international bestseller—that explores the ways in which biology and history have defined us and enhanced our understanding of what it means to be “human.”

One hundred thousand years ago, at least six different species of humans inhabited Earth. Yet today there is only one—homo sapiens. What happened to the others? And what may happen to us?

Most books about the history of humanity pursue either a historical or a biological approach, but Dr. Yuval Noah Harari breaks the mold with this highly original book that begins about 70,000 years ago with the appearance of modern cognition. From examining the role evolving humans have played in the global ecosystem to charting the rise of empires, Sapiens integrates history and science to reconsider accepted narratives, connect past developments with contemporary concerns, and examine specific events within the context of larger ideas.

Dr. Harari also compels us to look ahead, because over the last few decades humans have begun to bend laws of natural selection that have governed life for the past four billion years. We are acquiring the ability to design not only the world around us, but also ourselves. Where is this leading us, and what do we want to become?

Featuring 27 photographs, 6 maps, and 25 illustrations/diagrams, this provocative and insightful work is sure to spark debate and is essential reading for aficionados of Jared Diamond, James Gleick, Matt Ridley, Robert Wright, and Sharon Moalem.

  • Sales Rank: #423 in eBooks
  • Published on: 2015-02-10
  • Released on: 2015-02-10
  • Format: Kindle eBook

Amazon.com Review

An Amazon Best Book of the Month for February 2015: Yuval Noah Harari has some questions. Among the biggest: How did Homo sapiens (or Homo sapiens sapiens , if you’re feeling especially wise today) evolve from an unexceptional savannah-dwelling primate to become the dominant force on the planet, emerging as the lone survivor out of six distinct, competing hominid species? He also has some answers, and they’re not what you’d expect. Tackling evolutionary concepts from a historian’s perspective, Sapiens: A Brief History of Humankind, describes human development through a framework of three not-necessarily-orthodox “Revolutions”: the Cognitive, the Agricultural, and the Scientific. His ideas are interesting and often amusing: Why have humans managed to build astonishingly large populations when other primate groups top out at 150 individuals? Because our talent for gossip allows us to build networks in societies too large for personal relationships between everyone, and our universally accepted “imagined realities”--such as money, religion, and Limited Liability Corporations—keep us in line. Who cultivated whom, humans or wheat?. Wheat. Though the concepts are unusual and sometimes heavy (as is the book, literally) Harari’s deft prose and wry, subversive humor make quick work of material prone to academic tedium. He’s written a book of popular nonfiction (it was a bestseller overseas, no doubt in part because his conclusions draw controversy) landing somewhere in the middle of a Venn diagram of genetics, sociology, and history. Throughout, Harari returns frequently to another question: Does all this progress make us happier, our lives easier? The answer might disappoint you. --Jon Foro

Review
“[I]nteresting and provocative…It gives you a sense of perspective on how briefly we’ve been on this earth, how short things like agriculture and science have been around, and why it makes sense for us to not take them for granted.” (President Barack Obama)

“I would recommend this book to anyone interested in a fun, engaging look at early human history…you’ll have a hard time putting it down.” (Bill Gates)

“Thank God someone finally wrote [this] exact book.” (Sebastian Junger)

“Sapiens tackles the biggest questions of history and of the modern world, and it is written in unforgettably vivid language.” (Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel, Collapse, and The World until Yesterday)

“Sapiens takes readers on a sweeping tour of the history of our species…. Harari’s formidable intellect sheds light on the biggest breakthroughs in the human story…important reading for serious-minded, self-reflective sapiens.” (Washington Post)

“Sapiens is learned, thought-provoking and crisply written…. Fascinating.” (Wall Street Journal)

“In Sapiens, Harari delves deep into our history as a species to help us understand who we are and what made us this way. An engrossing read.” (Dan Ariely, New York Times Bestselling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty)

“Yuval Noah Harari’s celebrated Sapiens does for human evolution what Stephen Hawking’s A Brief History of Time did for physics.… He does a superb job of outlining our slow emergence and eventual domination of the planet.” (Forbes)

“It is one of the best accounts by a Homo sapiens of the unlikely story of our violent, accomplished species.…It is one hell of a story. And it has seldom been told better…. Compulsively readable and impossibly learned.” (Michael Gerson, Washington Post)

“This was the most surprising and thought-provoking book I read this year.” (Atlantic.com)

“Yuval Noah Harari’s full-throated review of our species may have been blurbed by Jared Diamond, but Harari’s conclusions are at once balder and less tendentious than that of his famous colleague.” (New York magazine)

“This title is one of the exceptional works of nonfiction that is both highly intellectual and compulsively readable… a fascinating, hearty read.” (Library Journal (starred review))

“An encyclopedic approach from a well-versed scholar who is concise but eloquent, both skeptical and opinionated, and open enough to entertain competing points of view.…The great debates of history aired out with satisfying vigor.” (Kirkus Reviews (starred review))

“Writing with wit and verve, Harari…attempts to explain how Homo sapiens came to be the dominant species on Earth as well as the sole representative of the human genus.… Provocative and entertaining.” (Publishers Weekly)

“The most idea-packed work of non-fiction I’ve read in years.” (Dick Meyer, www.abcactionnews.com)

“In this sweeping look at the history of humans, Harari offers readers the chance to reconsider, well, everything, from a look at why Homo sapiens endured to a compelling discussion of how society organizes itself through fictions.” (Booklist Best Books of the Year)

“It’s not often that a book offers readers the possibility to reconsider, well, everything. But that’s what Harari does in this sweeping look at the history of humans.… Readers of every stripe should put this at the top of their reading lists. Thinking has never been so enjoyable.” (Booklist (starred review))

“The sort of book that sweeps the cobwebs out of your brain…. Harari…is an intellectual acrobat whose logical leaps will have you gasping with admiration.” (John Carey, Sunday Times (London))

“Harari’s account of how we conquered the Earth astonishes with its scope and imagination…. One of those rare books that lives up to the publisher’s blurb...brilliantly clear, witty and erudite.” (Ben Shepard, the Observer (London))

“An absorbing, provocative history of civilization…packed with heretical thinking and surprising facts. This riveting, myth-busting book cannot be summarised…you will simply have to read it.” (John Gray, Financial Times (London))

“Full of…high-perspective, shocking and wondrous stories, as well as strange theories and startling insights.” (Bryan Appleyard, Sunday Times)

“Not only is Harari eloquent and humane, he is often wonderfully, mordantly funny” (The Independent (London))

“Engaging and informative…. Extremely interesting.” (Guardian (London))

“Harari can write…really, really write, with wit, clarity, elegance, and a wonderful eye for metaphor.” (The Times (Ireland))

From the Back Cover

One hundred thousand years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism? And what will our world be like in the millennia to come?

In Sapiens, Professor Yuval Noah Harari spans the whole of human history, from the very first humans to walk the earth to the radical—and sometimes devastating—breakthroughs of the Cognitive, Agricultural, and Scientific Revolutions. Drawing on insights from biology, anthropology, paleontology, and economics, and incorporating full-color illustrations throughout the text, he explores how the currents of history have shaped our human societies, the animals and plants around us, and even our personalities. Have we become happier as history has unfolded? Can we ever free our behavior from the legacy of our ancestors? And what, if anything, can we do to influence the course of the centuries to come?

Bold, wide-ranging, and provocative, Sapiens integrates history and science to challenge everything we thought we knew about being human: our thoughts, our actions, our heritage...and our future.

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503 of 540 people found the following review helpful.
Fun, Enjoyable Easy Read
By Stanley
Never before have I reviewed a book after 2300 others have done the same. Who's going to read 2300 reviews and who will read this? Surely a waste of time for a lot of people including me. Now that I am past that let me state that Harari gives a heckeva good read. This is not the usual rise and fall of empires and kingdoms but a broad ranging overview of how we got here. Parts of it were downright fascinating such as "imagination" being a keystone to human activity, e.g. corporations, money, and religion.

Something I found really different and pleasing was his discussion of things where he had no real answer. In the case of all cultures being patriarchal he gives three or four possible reasons. That's good enough for me as there is still no real answer. I find that fair and enlightening. He also does something different as he uses the pronoun "she" throughout the book instead of the previously required male pronoun. Finally he keeps touching on the fact that animals have paid a terrible price for the rise of sapiens. From hunter-gatherer days to the factory farms of today they have suffered. He's right. Incidentally our family has a farm background and I eat no chicken, turkey, pork, or beef. Ever been in a confinement barn?

Now I didn't give the book five stars because he makes positive references to the misguided but widely read Jared Diamond. He borrows a fair amount from Diamond, for example, in that hunter-gatherers were happier than folks today. Let me emphasize that on this snowy March day the cat and I are both glad we don't need to go out and scavenge something off the frozen earth.

Finally, beware of the paper back edition. It has incredibly cheap paper and tiny print. If you purchase the book look for a hard cover. I now consign this review to oblivion. . .still I liked the book.

830 of 886 people found the following review helpful.
The Broad Sweep Of Human History
By John D. Cofield
A standard history of the human race begins with Paleolithic proto-humans, traces the development of modern man or homo sapiens sapiens, then chronicles the beginnings and expansions of human civilization from agriculture to the present. Yuval Noah Harari's Sapiens follows that path, but with several intriguing twists. The result is a fascinating book which will challenge pre-conceptions and occasionally annoy or even anger the reader, but will always intrigue.

Harari focusses on the three great revolutions of human history: Cognitive, Agricultural, and Scientific. He asks how "An Animal of No Significance" managed to become the dominant life form, and whether that animal's learning to produce his own food and then to further harness the natural world to his will through science were boons or setbacks, both for that animal and for the rest of the biosphere. In 20 brilliant chapters Harari asks his readers to consider not only what did happen, but what might have occurred had things turned out slightly differently (the roles of chance and accident are given a lot of attention.) He reveals the mutually agreed upon "stories" that helped shape human societies and questions their validity, not to disillusion but to challenge his readers. At times the tone is unavoidably cynical, but at others there's a real optimistic air (leavened by some cautions here and there). I found Harari's ideas fascinating, especially those in his final chapter "The End of Homo Sapiens" and in his brief but important "Afterword: The Animal That Became a God."

Readers who are looking for detailed chronicles listing, for example, the Emperors of China, Kings and Queens of England, or Presidents of the United States should look elsewhere. But readers who want to be challenged and enlightened will find Sapiens a most enjoyable work. I'm a retired AP World History teacher, and while I was reading there were many moments which made me wish I was back in the classroom so I could share Harari's ideas with my high school students. That's high praise indeed, but Sapiens deserves it and much more.

443 of 503 people found the following review helpful.
Weak history, weaker science, and opinion masquerading as facts.
By Ken godwin
I found this book inadequate in terms of its understanding of biology, neuroscience, religion, and, especially, evolutionary biology. As an earlier review pointed out, Harari often disguises his opinions by writing them as if they were factual. As an agnostic, I found his attacks on Buddhism, Islam, and Christianity and his whitewashing of Judaism surprising and often quite wrong. Harari argues that because Judaism's version of monotheism never moved beyond a local geographical area, it can't be blamed for the intolerance and violence that monotheism has caused. Although the invasion of Canaan by the Hebrews is a fictional foundational myth, its myth of God-sanctioned genocide certainly shows the level of intolerance inherent in early Judaism and provides a model for other genocides. King Josiah, the last of the David's line, not only killed all the priests of Bael and persecuted the worshipers of Bael, Josiah also attacked religious sites outside of Judah. He even dug up and burned the bones of earlier priests who did not worship the God of Israel and destroyed sites that the Northern Kingdom had built to worship the Hebrew God.

Harari claims that the Jewish Bible has no references to Satan or other similar evil force. I presume that this means Harari has dismissed the Book of Job from the wisdom writings in the Hebrew scriptures. The "Other" with whom God is betting in Job seems to me to be the predecessor of the evil one in Islam and Christianity. As Judaism often incorrectly claims to be the founder of monotheism, it seems to me that it shares at least some of the blame for the evils that Harari attributes to monotheism.

Similarly, Harari argues that Catholic saints really are demigods. Brigid, an Irish saint, for example is simply the Catholic Church adopting the Irish goddess Brigit. This may be true, but Irish scholars are divided deeply over this. Harai's account of Catholicism adopting local gods and making them protectors of local areas would appear to make Catholicism is polytheistic religion.

Harari also seems to misunderstand how causality works. The Industrial Revolution took place 100 years before the disintegration of the modern family. Surely there are more proximate causes including women's struggle for equal rights, geographic mobility, effective birth control, and women being able to support their children. Harari also attributes "strong individuals" to a weak family, a weak community, and a strong state and capitalist market. In contrast, weak individuals are the product of a strong family and community and a weak state and market. Harari might be correct if he were arguing that individualism grew as family connections declined, but if that is his argument, some evidence would be nice. What clearly is not the case, however, is that weak families lead to strong individuals. Almost all research on the effects of family structure shows that strong families lead to strong individuals and weak families lead to weak individuals.

There are a number of books that cover similar territory and are far superior to Sapiens. Matt Ridley's "The Red Queen," "The Origin of Virtue," and "Nature via Nurture" all are better science and history. Robert Wright's "The Moral Animal" and "The Evolution of God" are far superior accounts of the development of virtue, cooperation, and why the world is becoming less violent. Laurence Tancredi's "Hardwired Behavior: What Neuroscience Reveals about Morality" demonstrates why natural law is not imaginary as Harari claims, but developed from human awareness of ordering in nature and the role of order, reason, and altruism (inherited human preferences) led to the doctrine of natural law. Finally, for those who oppose evolutionary biology, Rose and Rose (eds.) "Alas Poor Darwin" covers many of the topics covered by Harari, but the chapters make more compelling use of science rather than opinion masquerading as science.
Harari writes well and gives plausible, but often incorrect, explanations of the major events in human history and their impacts on the world. His book is strongest when discussing the importance of empires in human history and in showing that the agricultural and industrial revolutions were, at best, mixed blessings.

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Selasa, 14 Mei 2013

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The Event Marketing Handbook: Beyond Logistics & Planning, by Allison Saget

Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm's business objectives and sales goals. The key, according to Saget, is a great BLT-Brand Recognition, Lead generation, and Thought Leadership. In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions like: "How do I reach my target audiences?" "Why and when should we use celebrities at our events?" and "How do I plan a press and analyst program within an event?" Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook, readers will discover: •An end-to-end process, from planning through measurement •Cautionary advice to help them avoid pitfalls and problems •Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moguls.

  • Sales Rank: #149129 in Books
  • Published on: 2012-08-11
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .73" w x 8.00" l,
  • Binding: Paperback
  • 320 pages

Review

This book is useful for anyone who wants to learn to integrate events that generate leads while maximizing their budget.

(Bookreviews.com )

About the Author
Allison Saget is president of her own marketing consulting firm that helps clients reach their key business objectives through events. Her knowledge and expertise led her to develop and create EventBLT™ -- a strategic approach that integrates Brand Recognition, Lead Generation and Thought Leadership in order to shorten the sales cycle. This own and dominate framework allows companies to concentrate on their target audience while minimizing the logistic requirements to be more creative thus contributing to the bottom line. Accomplished marketer, "brand-a-holic," author and speaker, Allison has a deep expertise in strategy and messaging, as well as the planning and implementation of external and internal events, product launches, executive functions, sales meetings, sports & arts hospitality initiatives, tradeshows/conferences, partner programs, PR & analyst efforts, online campaigns, sponsorships, strategic philanthropy and stockholder meetings. In her 25-year marketing career, Allison has created, designed and managed well over 1,000 events, as well as worked in advertising, television, collateral design & production, logo merchandising and direct marketing. Her clients and work experience have included such companies as: salesforce.com, Accenture, TeamHealth, NQ Mobile, DocuSign, Uptime Institute, The Exordium Group/CareFusion, Oracle, SAP, StarCite, Tektronix, Omniture, Right Hemisphere, Ashley Furniture HomeStores, Grand Furniture, NVIDIA, mental images, Procore Technologies, Baker Hughes, Harcourt Achieve, Unisys, SABA, TSS/IBM, Asera, DigitalThink, TWIKI.NET, Mint.com, Karmasphere, EMI – artbronze.com, Cloudmark, Kefta, Chordiant Software, Digital Island, Softmart, Micrografx, Global Knowledge, carclub.com, Ensoniq, Cardinal Business Media and USA Cable Network. Allison's mantra is: Event Marketing is all about facilitating, easing, opening, accelerating and shortening the sales cycle. That’s it!

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35 of 39 people found the following review helpful.
Not what I thought it was...
By dave carter
I thought this was a book about how to market "your event". It's actually a book on how to market your business "at an event", like a trade show. I read about 30 pages then returned it when I realized my mistake. If you are looking for a book on how to have a great booth and make contacts and sales leads at tradeshow-style, this is for you. If you put on events and are looking for insights into ways to better market them, this is not the book you're looking for.

7 of 8 people found the following review helpful.
One of the best on the subject
By Harold McFarland
If you are in charge of an event from the small half-day seminar to the week-long trade show you know you have to do your marketing right or it just won't be a success. This book focuses on the marketing aspect of such events and is packed with lots of creative ideas. The author even includes several excellent templates you can use to help organize your event and keep you focused on the goal. The last chapters bring all the information from the first part of the book together into a cohesive unit. Some of the areas covered include dealing with vendors, budgets, schedules, and even the details of various seating arrangements. If you are putting on an event, even if you have done it successfully before, you will find a lot of useful information in the pages of The Event Marketing Handbook and it is highly recommended to everyone both new and experienced.

8 of 9 people found the following review helpful.
Exceptional Value
By M. Merlino
Finally a book has arrived that creates semblance and understanding to effective event marketing for companies in need. I stumbled upon Allison Saget's Event Marketing Handbook during a recent search online. I was responsible for coordinating our first major event and being a start-up company we could finally honor our founding 500 businesses for their support. The success of this event was imperative. Our congressman arrived and cut the red ribbon. Using all the templates and tools from the Event Marketing Handbook, I was congratulated by the President of the company for my insight and ability to follow through with a task, that was considered unparralled to anything else we have done thus far. I highly recommend this book for any company that wishes to create the best event EVER!

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